Wednesday, January 26, 2011

Is buying in the grocery store really cheaper?

Do you ever wonder why you seem to be able to buy flowers cheaper in the grocery store?

This is because the super stores employ certain marketing tactics that a good honest florist never would.

Marketing tactic:
"Shrink Rays" is a tactic used by many retailers, grocery stores in particular, which allow them to offset the impact of inflation during a sagging economy.

For example: rather than raising the price, a manufacturer will put less chips in the same Chip bag and keep the price the same. The consumer will have no idea that there is less because the packaging remains the same.

These "Shrink Rays" are currently strong in force right now.

Keeping “Shrink Rays” in mind - when you go out to purchase let’s say a bunch of tulips. There are two types of bunches. The supermarkets will carry bunches of flowers called consumer bunches. In these bunches you will find 7 stems of flowers and you will pay ‘X’ amount of dollars for this bunch of flowers and feel as though you saved money. However if you buy your tulips from a florist you will get a florist bunch, which will always contain 10 stems of flowers. The choice as always is yours, the question that remains did you really save money?
And.....Just in case this lights your fire we are currently having a cash and carry SALE on Dutch tulips (10 stems to a bunch) 2 bunches for $12.00. That's 20 tulips for less than $15.00 in this dreadful winter weather!!!! :) Imagine how much better you would feel stuck in your home with some beautiful tulips to look at. The bunches are single color bunches but you can choose two different colors when you purchase your 2 for $12.00. These are ONLY offered as a walk in cash & carry, you walk out with your flowers in hand. You wont find this offered on our website, we don't deliver them, we share the beauty of spring with you and we hope you share the beauty of spring with someone you know that may be totally stuck inside this winter. Believe me when you deliver flowers to a shut in you can't get the image of their smiling face out of your head for the rest of the week, it's a FANTASTIC feeling.

Carey's Flowers SALE Dutch Tulips 2 Bunches for $12.00